101 Ways to Make Money with AdSense (Part 4)

Quick Tips

If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

31. Make Your Ads “Omnipresent.” By setting your CSS so that ads follow visitors around, you can increase their visibility on your site. We’ve got a primer on this topicfor more details.

32. Try an Above Article Mini Banner. Placing text ads at the beginning of an article can result in high visibility for visitors expecting to begin reading a piece of content. Here’s an example:

Technical Tips

In addition to the forward facing design elements highlighted above, there are a number of “behind the scenes” tweaks that can be made to help the entire ad serving process run more smoothly. Maximizing your site’s speed, planning around the mobile appearance, and taking advantage of available reporting and analytics, you’ll be able to squeeze out some additional revenue.

34. Optimize for Mobile Traffic. The percentage of your traffic coming from mobile devices is probably larger than you suspect, and it’s growing rapidly. Check out the ad experience for your mobile visitors; if it’s sub-optimal, there may be some quick winsyou can pick up.

35. Find a Mobile Friendly Ad Partner. Many ad networks now adjust ads automatically to render in a logical way in mobile browsers. To the right 

     is a Media.netad rendering on our site on an iPhone. There was no additional work required here; the same code that powers traditional desktop ads is powering this mobile-friendly ad.

36. Put Top Performing Ad Unit First in HTML. Since ads are filled on a first come, first served basis by AdSense, having your best performer first in the HTML will ensure that it gets the best ad available.

37. Use Asynchronous Ad Codes. There is a major benefit to having the ads and the rest of your site content load separately; this is an easy technical fix that will improve user experience and ad click rates.

38. Max Out Your Load Speed. Slow loading ads drag down not only the performance of your AdSense, but of your overall site.

39. Allow Multiple Ad Sizes For Your Ad Units. AdSense users are now able to give increased flexibility to ad units, allowing creative of different sizes to appear there and dynamically adjust the surrounding space to eliminate blank areas of your site. This would be very important when running experiments such as replacing a 728×90 with a 970×90.

40. If Possible, Use Responsive Ads. Google now offers responsive AdSense code, meaning you can equip your site to dynamically change the size of ad units displayed based on the user’s screen.