Quick Tips
If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.
91. How Much Traffic Do You Need To Make $100,000 With Google AdSense. This look at the economics of an AdSense site is useful for putting the revenue opportunity into perspective.
92. Google’s Economic Impact. This lengthy PDF report is an interesting skim; it highlights some success stories and gives a sense of the massive reach of AdSense.
93. 5 Simple AdSense Layout Examples. Spencer Haws has some specific ideas on page layout strategies that work well with AdSense.
94. Best Ad Networks. This feature is one of the most popular pages on our site, giving an overview of many of the largest ad networks out there.
95. 10 AdSense Terms & Definitions Every Blogger Should Know. This one is pretty self explanatory: 10 terms you’ve probably heard, but might not understand.
96. 8 Tips To Run an Effective AdSense Experiment. Before you dive in to the experiment process, read some of our tips for getting the most out of it.
97. Seven AdSense Experiments. In addition to the experiments highlighted above, check we’ve got a few more in this feature article.
What Not To Do (AKA, How to Get Banned)
We’ve spent most of this article laying out what publishers should do when it comes to getting the most out of AdSense. We’ll wrap up with a brief review of what not to do (beyond the obvious ones like click fraud) when experimenting and optimizing your display ad revenue stream.
98. Disguise Your Ads. This one is difficult to define, since there are countless potential implementations and variations of ads on a site. As a rule of thumb, your ads should never be deceptive. It should always be clear to visitors that ads are ads; if you give the impression they’re clicking to a different section of your site, you’re misleading them and may be subject to penalty.
99. Run Too Many Ads. The restrictions on ad units remain somewhat low; publishers can only include three ad units per page (in addition to link units and search boxes). For many partners, it would be easy to include four or more ad units without cluttering up the page–but unfortunately you’ll have to resist that temptation.
100. Talk About Your Ads. Google won’t let you share too much about your successes or struggles; according to their terms, publishers aren’t allowed to share confidential information such as CPMs or CTRs. There is some ability to discuss relative performance (e.g., the percentage change in earnings resulting from a change you made), but avoid disclosing specific amounts and rates.
101. Think Short Term. For most publishers, there are opportunities to generate some additional earnings immediately that come at the expense of the user experience and the long term prospects of the site. It’s important to keep an eye on other metrics that may be impacted by your AdSense experiments, such as time on site and bounce rate.
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