Thursday, December 05, 2019

101 Ways to Make Money with AdSense (Part 2)

Quick Tips
If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

11.    Place Units Above the Fold (ATF). This one might seem obvious: the higher up on a page your ads are, the more they’ll be viewed (and the more you’ll earn).
12.    Relative Positioning Matters. While placing ads above the fold is generally advantageous, the relative positioning of ads (i.e., what they’re next to) is more important than their explicit location in the page. Scroll down to #24 on this list for an example of an ad that’s above the fold, but likely out of sight within the first few seconds of a visitor being on the page.
13.    Beware of Overdoing It. When chasing AdSense earnings, it’s easy to get carried away and make decisions that are detrimental to the user experience in order to generate some additional revenue. While there may be a short term win, you’ll ultimately hurt the long term earnings potential of your site by eroding your traffic base. Here is the example Google gives of what not to do (on the far right):
SampleLayouts
Here’s an example of a site that goes pretty far overboard with above-the-fold ad placements.
14. Check Your In-Dashboard Health. Within AdSense partners will see a “scorecard” widget that shows their revenue optimization score. This tool is pretty generic, but it’s worth confirming you have the highest possible score there.
AdSenseDashboard
Experiments
Experiment Ideas
The crucial element of success with display ad monetization and to make money with adsense is an ability and willingness to experiment. Through trial and error, you’ll eventually come up with combinations, layouts, and styles that deliver a higher level of earnings for your site. Because each site and audience is unique, it’s impossible to provide universally applicable suggestions. We can, however, provide some ideas for experiments to get you off and running.
15. Replace Your 300×250 With a 300×600. This relatively ad unit offers an opportunity to devote more real estate to ads. Moreover, the larger size allows you to run more compelling ads with better calls-to-action (which hopefully translate into higher click rates).
16. Replace Your 728×90 With a 970×90. Similarly, there’s a larger size of leaderboard that helps the ads to stand out more to both new and returning visitors.
17. Familiarize Yourself with Google Experiments. It’s now easy to run A/B experiments within AdSense; there’s no reason not to have at least one experiment going at all times.
18. Familiarize Yourself with the Concept of “Statistical Significance.” When running experiments, it’s important to avoid jumping to conclusions based on insufficient data. (There are several free tools out there if you need a hand.)
19. Change the Colors of Your Ad Unit. This sounds like a simple suggestion, but this experiment idea can take on hundreds of variations and become a very lengthy process. Finding the optimal combination of text color, background color, and border color can take quite a while but result in a big jump in earnings.
20. Try the Ugliest Color Combo You Can Come Up With. It probably won’t increase your click rates or earnings, but there’s a chance that going against your guy will result in higher visibility and an increase in clicks.

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