What is PPC?

Why do you need PPC?

Maybe some of you are thinking why do we need to do PPC if you can get traffic organically and for free? Here are some reasons why you also need to do PPC to maximize the website traffic you get.

A more precise target customer

Placing advertisements with PPC allows you to target your audience more precisely. There are many choices when you set your pay-per-click advertising, for example based on demographics, hobbies, and even what devices they use. Because now more and more people are accessing websites from smartphones, this is certainly a distinct advantage. In addition, you can also do re-targeting (which is done in remarketing) to attract people who have visited our website so that they make a transaction.

A more controlled budget

Advertise usually costs a lot of money. If you use PPC, you don't need to worry because you can control the PPC budget. With PPC, you can set a monthly and daily budget so that you don't miss the budget. In addition, the pay-per-click budget you can edit and adjust at any time. So if you want to add your budget after seeing positive results, you can do it anytime. The higher your budget, the more often your ads will appear. Sometimes keywords that are more used require a higher cost.

Greater return on investment (ROI)

One of the reasons PPC is popular is because you only have to pay if someone clicks on your ad. As explained earlier, with PPC, you will most likely get a greater ROI. This paid advertising works more effectively because the advertising audience is in accordance with your needs and desires.

Good effect for SEO

SEO rules are always changing because Google often changes and updates SEO algorithms. Pay-per-click can help SEO your website if you do it simultaneously. Organic SEO takes time to always appear on the first page of Google. While PPC will give you instant results. You can immediately appear in the first ranking of the search results page for your keywords. PPC can also be research to find which keywords generate the most website visitors. Later you can use these keywords in your SEO strategy.
How? Are you already interested in doing PPC? If you want to know how, let's continue reading this article.
How do you do PPC?
As mentioned above, there are various types of pay-per-click marketing that you can do. The two most popular are search advertising and social advertising.

Search Advertising

For those of you who are doing PPC for the first time, most people start doing pay-per-click marketing with search advertising. Search advertising is usually made using Google AdWords which is now Google Ads.
Google Ads is the most popular PPC advertising system in the world. This platform allows you to advertise on Google search engines and other Google products. In accordance with the marketing concept, Google Ads works with a pay-per-click model. So the user will bid (auction) keywords and pay for each click. Every time someone searches for certain keywords on a search engine, Google will choose several ads to display on the search results page. In choosing which ads are displayed, Google considers several factors such as the quality and relevance of keywords to their campaigns and the value of their bidding.
If you want to be discussed more specifically, which ads appear more depending on the ranking of the business ads. The ranking of these ads is determined by two main factors namely CPC bid (the budget installed by the advertiser - the higher the better) and Quality Score (this consists of the click-through-rate, relevance, and quality of your account's landing page).
To find out more about how Google AdWords works, how to optimize it, and how you can measure the success of your campaign.

Social Advertising

Social advertising will not only help your sales or ROI but also brand awareness and brand loyalty. If you are interested in doing social advertising, every social media now has their own advertising program.
Facebook is one of the most widely used social media for social advertising. With a very large number of users, you can certainly find your audience on Facebook. This social media has also prepared a special feature so that you can advertise easily, namely Facebook Ads.
Not only Facebook, Instagram and Twitter also have their own advertising features namely Instagram Ads and Twitter Ads. Instagram is one of the most widely used social media in Indonesia. So it never hurts you to advertise on this visual social media platform.
For those of you whose business is B2B, LinkedIn is one of the social media that you must use. Why? Because LinkedIn has more professional characteristics and this is where many business people hold discussions. Just like other social media, LinkedIn has also provided a recently updated LinkedIn Ads feature so you can also insert video ads into it.

10 ways to make money from YouTube!

Here are 10 ways to make money from YouTube!

• Make a YouTube Channel

This step is the first step that you should not miss. Make an account first on YouTube if you don’t already have one. Try signing in to YouTube (you can use a Google account to log in and register, instead of filling in all the form data again from the start). Then make your channel. Think about what name appeals to your YouTube channel and how your channel concept, how your channel theme or character compares to similar channels or channels.

• YouTube Channel Monetization

Try signing in to your YouTube account, select the “account information” menu located at the top right and click “Creator Studio”. Then, in the menu on the left, select “Channel” and click “Status and features”. Finally, select “Enable Monetisation”. Then agree to the existing agreement.

• Connecting YouTube Channel to AdSense

After activating monetization on your YouTube channel, you need to associate and approved your AdSense account to your YouTube account. Later YouTube Analytics features will be available that you can use to track your income, which will be paid only if you complete or follow the existing Youtube payment treshold.

• Optimizing the Monetization Function on the YouTube Channel

To optimize your YouTube channel, you must meet the following criteria or follow:

Video must be user-friendly
The content must be your original work in order to promote it
Copyrighted videos that you plagiarise from the internet will not produce anything so it’s better to undo your intention to plagiarize
Your video must pay attention to the Terms of Service and Community Guidelines that have been made by YouTube
Once your video is monetized, some ads will appear on your next video

• Perform Conversion Rate to Product Page

If you are responsible for a particular company or business, you can make your YouTube channel an opportunity to increase your conversion rate. Make content that shows how good and attractive the product you want to be highlighted through soft promotion. Then make a link on your product page in the YouTube description column of your video. This is often done by vloggers who want to sell things subtly. For example, music videos are usually shot at certain products used by major stars or singers.

• Selling Videos on Video Sales Websites

You can also sell your videos on commercial websites that provide a means for you video-makers to sell your work. So, on YouTube, you can upload impressions in the form of teasers and direct your audience to pay if you want to watch the full version.

• Direct Traffic to Affiliate Links

Affiliate marketing is definitely an opportunity to make money online that is very popular. The problem is that so many of these affiliate marketers do not say how detailed the effort is needed to generate substantial income. Instead of relying on existing blogs to direct people to affiliate links, try to create a cool YouTube channel and use it as a catalyst that can lead to the affiliate link. As the development of a visual niche grows, where people are lazy to read long texts, you can also grow your business even more rapidly.

• Withdraw Sponsorship

If you observe famous YouTubers who succeed on the internet, you surely know that in almost all of their YouTube video content there is always an element of sponsorship and advertisement. They use these two aspects to make money from YouTube.

• Perform Live Speaking to Improve Customer Engangement

Later, if you already have enough fanbases or fans, you can hold meetings and greetings. You might make a routine schedule so your community can grow. This activity is carried out in order to increase your engagement with your loyal subscribers or viewers. Later, you can also sell products or promote other content during the event and also take advantage of this opportunity to get to know who your niche market is.

• Think Out of the Box

You need to think out of the ordinary if you want to produce interesting videos to watch from beginning to end, then share them again with people until they become viral. Next, we will give examples of the types of videos that people watch the most and can make more money from YouTube.

101 Ways to Make Money with AdSense (Final)

Quick Tips

If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

91. How Much Traffic Do You Need To Make $100,000 With Google AdSense. This look at the economics of an AdSense site is useful for putting the revenue opportunity into perspective.

92. Google’s Economic Impact. This lengthy PDF report is an interesting skim; it highlights some success stories and gives a sense of the massive reach of AdSense.

93. 5 Simple AdSense Layout Examples. Spencer Haws has some specific ideas on page layout strategies that work well with AdSense.

94. Best Ad Networks. This feature is one of the most popular pages on our site, giving an overview of many of the largest ad networks out there.

95. 10 AdSense Terms & Definitions Every Blogger Should Know. This one is pretty self explanatory: 10 terms you’ve probably heard, but might not understand.

96. 8 Tips To Run an Effective AdSense Experiment. Before you dive in to the experiment process, read some of our tips for getting the most out of it.

97. Seven AdSense Experiments. In addition to the experiments highlighted above, check we’ve got a few more in this feature article.

What Not To Do (AKA, How to Get Banned)

We’ve spent most of this article laying out what publishers should do when it comes to getting the most out of AdSense. We’ll wrap up with a brief review of what not to do (beyond the obvious ones like click fraud) when experimenting and optimizing your display ad revenue stream.

98. Disguise Your Ads. This one is difficult to define, since there are countless potential implementations and variations of ads on a site. As a rule of thumb, your ads should never be deceptive. It should always be clear to visitors that ads are ads; if you give the impression they’re clicking to a different section of your site, you’re misleading them and may be subject to penalty.

99. Run Too Many Ads. The restrictions on ad units remain somewhat low; publishers can only include three ad units per page (in addition to link units and search boxes). For many partners, it would be easy to include four or more ad units without cluttering up the page–but unfortunately you’ll have to resist that temptation.

100. Talk About Your Ads. Google won’t let you share too much about your successes or struggles; according to their terms, publishers aren’t allowed to share confidential information such as CPMs or CTRs. There is some ability to discuss relative performance (e.g., the percentage change in earnings resulting from a change you made), but avoid disclosing specific amounts and rates.

101. Think Short Term. For most publishers, there are opportunities to generate some additional earnings immediately that come at the expense of the user experience and the long term prospects of the site. It’s important to keep an eye on other metrics that may be impacted by your AdSense experiments, such as time on site and bounce rate.

101 Ways to Make Money with AdSense (Part 9)

AdSense Plug-Ins

For publishers using WordPress or other content management systems, there are various plug-ins that can make it easier to inject ad code and run experiments. Since we haven’t reviewed many of the AdSense plugins available, below we link to some folks who have (and who have some useful feedback on the products they tested):

81. 5 WordPress AdSense Plugins tested. Thomas Maier reviews Ad Injection, AdRotate, Google AdSense Plugin, Simple Ads Manager, and Quick AdSense.

82. Google’s Publisher Plugin. Emil Protalinski gives a good overview of one of a new plugin offered by Google.

83. Beware Of “Free” Google AdSense WordPress Plugins. Dan Vuksanovich highlights some of the shady aspects of AdSense plugins, and reviews one he found to be wholly legitimate.

Further Reading

To round out the AdSense tutorial, below are some of the best articles from around the Web with valuable insights about earning more from ads.

84. Beginner’s Guide to Google AdSense for Publishers. Jacob Klein has a thorough overview of AdSense that goes well beyond beginner level (despite what the title may indicate).

85. 3 AdSense Design Best Practices to Consider When Optimizing. John Saddington provides an overview of how the design elements of AdSense impact click rates and earnings.

86. An SEO Guide to Adsense, Ads and Placement. Cyrus Shepard offers a primer in the relationship between ads and search rankings, a critical factor to consider in the site layout process.

87. Optimizing Google AdSense Link Units. This intro to link units has a number of quick suggestions to boost revenue.

88. F-Shaped Pattern For Reading Web Content. A review of Web content consumption patterns will help you to better position ads and organize your site.

89. Understanding the F-Layout in Web Design. This additional explanation of the F layout concept drives home the impact design can have on performance.

90. Increase your AdSense Income with Google DFP. This article by Amit Agarwal gives an overview of a quick experiment that had some success on his site.

101 Ways to Make Money with AdSense (Part 8)

Quick Tips

If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

71. AdSense in English Google Product Forum. This forum is one of the more popular places on the Web where AdSense users congregate to share advice and ask questions of one another.

72. AdSense Forum on WebmasterWorld.com. This is another forum with a large user base; questions asked here will generally be answered very, very quickly.

73. AdSense / PPC / SEO Forum on WarriorForum.com. The Warrior Forum is a great place to ask any question about the Web, including discussions on AdSense troubles or opportunities.

74. AdSense Heatmap. This “oldie but goodie” is one of the most important images any AdSense publisher can reference. Make yourself familiar with this document!

75. AdSense Academy. Google’s official AdSense academy features six different learning modules designed to teach you everything there is to know about AdSense.

76. AdSense Webinars. Google holds regular webinars covering a wide range of topics, and has them available for playback afterwards.

77. Quora Google AdSense Section. Quora is a great resource for just about any topic, and Google AdSense is no exception.

78. AdPushup. This service, currently in beta, is designed to help website owners test different ad layouts on their site. For more on the idea here, check out our interview with AdPushup’s founder.

79. Where to Place My Ads? This service is gearing up for a beta phase, so it’s hard to evaluate the usefulness. If it’s able to accomplish its stated objective, it would help determine the optimal positioning of ads.

80. AdSense Certified Partners. There are a number of AdSense approved partners who have the experience and training to help publishers increase their revenue.

101 Ways to Make Money with AdSense (Part 7)

Quick Tips

If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

61. Sizlopedia.com. We’d be a bit concerned about the lack of content above the fold if we were running this site, but this is a good example of effective use of link units.

61. AdSense Success Stories. This official Google page highlights some inspiring AdSense success stories.

63. (More) AdSense Success Stories. This collection of success stories is even better; there are details about the specific changes made to each to boost earnings.

64. How I Made $13,490.50 With AdSense Last November. This inside look at ThanksgivingBlackFridayAds.com has some great insights into building a successful AdSense site.

65. Other AdSense Optimizers. You probably noticed that a number of the sites suggested above are “how to” or encyclopedia type properties. These types of sites–ones that get huge amounts of traffic, monetize primarily through display ads, and feature relatively thin content–tend to be good at AdSense optimization. That’s because a big chunk of their traffic is “one and done,” landing on the site from a search engine and exiting after only a few seconds on site. So in order to be profitable, they need to be effective at getting these transient visitors to click on ads.

Newsletters, Forums, Resources, and Expert Advice

There is a ridiculous amount of content out there on the topic of AdSense. While most of it is completely worthless (the countless articles with titles like “How to Quadruple Your AdSense Earnings in 30 Seconds”), there are a number of high quality resources that offer up actionable advice. Some of the best tools, newsletters, and forums include:

66. Inside AdSense Blog. The official Google AdSense blog features a ton of content for publishers, including tutorials and tips for maximizing earnings.

67. AdSense Experts. This forum is designed for advanced AdSense users to share strategies. (You’ll have to pass a test before you can join to demonstrate you know enough to be able to contribute to the conversation.)

68. AdSense Community on Google+. This unofficial Google+ community has more than 1,000 members, and serves as another place for AdSense publishers to bounce ideas off their peers.

69. A Blogger’s Guide to Earning More with Google AdSense. John Saddington’s 32-part series on AdSense strategies is a great read.

70. JenSense. This blog isn’t updated regularly anymore, but the Optimization Bootcamp section contains some very valuable evergreen information.

101 Ways to Make Money with AdSense (Part 6)

Quick Tips

If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.

51. eHow. Beyond the standard banner ads, this site is pretty creative with ads within the content. (Here’s an example.)

52. PerezHilton.com. Believe it or not, this celebrity gossip site actually does a pretty good job integrating display ads.

53. DiscussCooking. This is a great site to check out if you’re looking to monetize forum traffic.

54. About.com. This site features a wide range of content and relies primarily on ad networks to generate revenue. Check out numerous link units scattered throughout the content. (It may take you a while to figure out what is an ad and what’s a regular old link.)

55. Chicago Tribune. As we pointed out in a feature story, this newspaper has embraced online monetization with some creative and aggressive strategies.

56. Download.com. If you’ve ever used Download.com to get a needed program, odds are that you’ve clicked on an ad. This is partially attributable to the creative used by advertisers, but the layout of the site is certainly accommodating.

57. WikiHow. This how-to site inserts text ads into articles in order to increase engagement.

58. Answers.com. This site uses multiple display ad networks, including AdSense text ads positioned below the answers provided.

59. Dictionary.com. From text ads to banners of various sizes to corner pop-ups, this site has a number of different ad implementation on display.

60. GeekoSystem.com. This site does a good job incorporating multiple types of AdSense ads, Media.net keyword blocks, and multiple sponsored content partners, while maintaining a high quality appearance.